• Photo courtesy of Martini

Photo courtesy of Martini

Related articles

Cannes Lions 2019 – Final winners announced
Cannes Lions 2019 – Final winners announced

The 66th Cannes Lions International Festival of ...

read more
Tomorrowland Prepares for The Edition of Alpes d'Huez
Tomorrowland Prepares for The Edition of Alpes d'Huez

After 15 years of existence, "Tomorrowland" has ...

read more
Pay with your veins? Now it's possible!
Pay with your veins? Now it's possible!

White Castle hosted an event on the ...

read more

Martini and Christian Louboutin casting for the new star

lifestyle & tra…events

22 May 2012

MARTINI, one of the most iconic brands in the world, launches an exciting new campaign to find the next female MARTINI advertising star with Christian Louboutin as the international judge.

Named after the MARTINI Royale drink, The MARTINI Royale Casting is a global search to find a woman who demonstrates the philosophy of MARTINI ‘LUCK IS AN ATTITUDE.\'  ‘LUCK IS AN ATTITUDE\' runs deep in the MARTINI brand history which promotes playfulness and encourages all to live life to the fullest.

In addition to following in the footsteps of previous MARTINI stars such as Charlize Theron, Nicollette Sheridan and Monica Bellucci, the casting winner will also receive €150,000, 12 pairs of Christian Louboutin shoes and 12 designer outfits. 

The MARTINI Royale Casting launches with the first live casting open to all women, 25 years of age or above, at the London Design Museum at 6pm on May 23rd.

Women will be able to enter at  https://www.facebook.com/Martini  where they will be required to upload a short video showing why they should be the next MARTINI star.

The MARTINI Royale Casting will then go live across 25 countries on May 28th from Brazil to Spain, South Africa to Italy. The successful candidate will be chosen in October by Christian Louboutin and a high profile judging panel.

Guests in attendance: 
• Christian Louboutin
• Yuri Buzzi  (MARTINI\'s new male star)
• David Gandy 
• Jack Guinness 
• Jameela Jamil
• George Lamb 
• Lara Bohinc 
• Myanna Burning 
• Amal Fashanu 
• Sunday Girl 
• Ren Harvieu 
• UK Judge: Josephine de la Baume
• Estonia Judge: Tom Olaf Urb
• Poland Judge: Lukasz Jemiol
• Greece Judge: George Satsidis
• Lithuania Judge: Mantas Petruskevicius