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Mario Testino, Karlie Kloss and Sean O’Pry celebrate the launching of Huawei Watch

fashion & stylenews

4 September 2015
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Huawei Consumer Business Group (BG) announced the last days a partnership with the most famous fashion photographer Mario Testino to mark the launching of the Huawei Watch. The advertising campaign features the top American model Karlie Kloss and international supermodel Sean O'Pry. This is the first time that Huawei is working with the photographer and these iconic models to convey its vision of the fusion of fashion and technology.

The watch, with a design inspired by famous Swiss watches, is available for pre-order today in France for a price ranging from 399-699 Euros, depending on the design and selected features.

Huawei Watch allows users to stay connected wherever they are through instant alerts signaling a call, an SMS, a chat message or an email. Made with sophisticated materials, the watch has a 1.4 inch circular display with AMOLED touchscreen technology and is coated with a sapphire crystal screen (the first choice for Swiss watch) as well as a stainless steel case cold forged. Huawei Watch is a luxury watch which design brings fashion and elegant technology altogether. With the latest version of Android WearTM, users of Android and iOS devices can connect to the Huawei Watch.

A traditional design aesthetics and cutting-edge technology

Manufactured with the highest precision and advanced materials including a glass-protected crystal sapphire, Huawei Watch measures 42 mm in diameter - standard size for watches with bracelet. The watch is available in rose gold or stainless steel, black or metal. The user can choose from different dial designs to customize his watch (classic, luxury, business, feminine, modern and ergonomic).

Each watch will be equipped with an adjustable strap according to the desires of each: knit in pink gold, stainless steel or black metal color, in brown or black leather.

Monitor your health fingertips

Open footing, appreciate the jogger can listen to music (even while disconnected) with its wireless headset with Bluetooth integrated with Huawei Watch option. His heart rate sensor measuring accurately the heart beat and 6-axis motion sensor gives users the ability to track their sports activities such as walking, jogging or even climbing.

When fashion and technology merge

The advertising campaign by Mario Testino, revealed on several international communication channels, will start in the coming weeks in press, billboards, digital TV and later in some countries.

Mario Testino says: "The world is changing at an incredible pace and with the exponential development of technology, no one wants to settle for a product dedicated to one function. We are looking for products that help us to embrace all the opportunities that digital technology provide us with. "

"Most of the time, the need for rapid technology does not necessarily consistent with the aesthetic requirements. That's why Huawei has been a great initiative encompassing both aspects. "

"I have directed and photographed Karlie Kloss and Sean O'Pry for this campaign because I feel that both represent the youth of today and stick perfectly to the world of Huawei Watch. I enjoyed working with them and the communication was very fluid. "

Karlie Kloss, model, added: "I'm really proud to be part of this campaign and work with Mario and Sean. Fashion and technology play an important role in my life and I'm excited to see these two worlds together to celebrate the Huawei Watch. The watch design combines a classic and elegant design with the latest technology. With this watch, I have everything I need at my fingertips. "

Sean O'Pry, model, completed by stating: "The filming for Huawei Watch was incredible. There's always something special when Mario Testino is in control and I was delighted that Karlie is part of the project. I wear a watch because time has value for me. Watch Huawei is the first watch capable of combining classicism and modernity of the design of a connected world, also merging fashion and technology. It was a real pleasure to work on a country with such a theme. "

Availability and accessories

Huawei Watch will be available in more than 20 countries and regions including the United States, the United Kingdom, Austria, Australia, Belgium, Canada, Costa Rica, Cheque Republic, Denmark, Finland, France, Germany, Hong Kong, Italy, Indonesia, Japan, Mexico, the Netherlands, New Zealand, Norway, the Philippines, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, and the United Arab Emirates.

Available for pre-orders in France, too.