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Manish Arora chooses Paris for his first flagship store

fashion & stylenews

14 October 2014
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The colorful and joyous love story between Manish Arora and Paris began in 2007 with momentous runway shows that, beyond business, aim at restoring optimism and lightness to the down-and-out fashion public.

Beyond the runways and the Fédération française de la Couture, du Prêt à Porter des Couturiers et des Créateurs de Mode where he is a member, Paris has also become his second home, 10000 kilometers away from languid New Delhi and its incredible craftsmanship, an integral part of the brand. It was therefore natural for Manish Arora to open his first flagship in Paris, after the presentation of his Spring-Summer 2015 collection.
 
In just a few seasons, the Indian designer has wooed a demanding public looking to distinguish itself. After the success of his Galeries Lafayette corner and of the Galerie Joyce pop-up shop in 2013, Manish Arora has decided to take this new step and welcome his clients into his own world.
 
Located at 5 rue Rouget-de-L'Isle, between the Tuileries garden and rue Saint-Honoré, in an area reputed for its exclusive addresses and a stone's throw away from most Parisian palaces, the Manish Arora boutique is conceived as a natural extension to his Parisian home, with its colored glass panels, the pink and gold that sign all this collections, all distilled in-store on furniture, fittings and displays.

The store was imagined by the Milan-Paris based studio Riccardo Haiat (www.riccardohaiat.com), whose business focuses in the conception of boutiques, restaurants and apartments. The architect wanted to combine the strong and coloured univers of manish arora with a pure and elegant touch that well integrates the Parisian context of the rue de Rivoli.

With its two street-facing windows, and its 130 square meters, the boutique features dual spaces of beautiful volumes. Facing the street, there will be Manish Arora's ready-to-wear, his accessories and selected pieces from his Indian by Manish Arora collection (until then exclusive to the Indian market), as well as a curated selection of his favorite items: Varanasi toys or artwork, small trinkets or unique pieces, temptations of the day or of a lifetime.
 
At the back, the space will be dedicated to exhibitions, showroom presentation and private events, in relation with the enchanted world of Manish Arora.
 
By combining retail and exhibition spaces, Manish Arora will fully inhabit this location, marking it fully as his Parisian headquarters.

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