MG Icon, the joint venture among Iconix Brand Group, Inc., Madonna and Guy Oseary announce today its spring 2012 marketing initiatives for the Material GirlTM brand, which is available exclusively at Macy's in the United States and The Bay in Canada.
The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New Yorkand will culminate on November 21st online at www.materialgirlcollection.com
Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."
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