• PRNewsFoto/Iconix Brand Group, Inc.

PRNewsFoto/Iconix Brand Group, Inc.

Related articles

SS 2021 Maison Celestino Fashion Collection
SS 2021 Maison Celestino Fashion Collection

The setting for the fashion presentation of ...

read more
Fall Couture Doll Sized Collection by Who?
Fall Couture Doll Sized Collection by Who?

These are creative times and reconsideration is ...

read more
The New Star of Saved by the Bell
The New Star of Saved by the Bell

Mitchell Hoog, soon to be starring as Zack Morris' ...

read more

Madonna and her daughter search for Lucky star

fashion & stylenews

31 October 2011
0 Comments

MG Icon, the joint venture among Iconix Brand Group, Inc., Madonna and Guy Oseary announce today its spring 2012 marketing initiatives for  the Material GirlTM brand, which is available exclusively at Macy's in the United States and The Bay in Canada.  

The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New Yorkand will culminate on November 21st online at www.materialgirlcollection.com 

Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit.  We're both looking forward to meeting the ten finalists in New York in December."