Luxury Event in Cannes

In Cannes, last March, a reception was held to kick off the official BWAROC 2024 show, generously sponsored by Roberto Cavalli and Orka Investments.

The kick-off party was to help bring a message about World Betterment (BWAROC 4 Humanity.org has four missions) and raise funds through an auction and raffle. The BWA Roc 4 Humanity (registered 501 C (3)) motto is that BWAROC is "Entertainment that gives back." The big annual event has raised over 3 million, and we hope to double that in one night." CMO Jessica Marie mentioned during the live auction. Roberto Cavalli Cannes, under the tutelage of Regis Gourtay Gallenne, store manager, made sure the Boutique looked especially beautiful. A Roberto Cavalli mini dress worn by Miley Cyrus was on display. The vintage slinky Cavalli  Miley Cyrus wore in the "Doctor Work it Out Video." It received many ohs and ahs! 

 The Cannes pre-Better World Reception for European supporters helped guests buy 2024 BWAROC Florida tickets) and motivated immediate fundraising via the Euro set. Jubilant bidders are expressing their enthusiasm for becoming dedicated customers of Cavalli menswear. 

BWA Roc 4 Humanity Board members include Ms. Gianna Armani and Mr. Jerry  Duplessis Wonda ( Golden Globe winner and Album of the year-Grammy winner for the Fugees, "Score" - Wonda is the cousin of Wyclef Jean and the actual beat behind the Fugees- Jerry Wonda is the genius producer behind Maria Maria and Hips Don't Lie with Shakira ), LegendaryFilm maker producer Mr.George Edde, from Paris, USA and Lebanon,  American Beauty & Health product treatments, CEO-Peter Thomas Roth, and Ms. True Whitaker- daughter to Forest Whitaker and coming on strong as an actress in several upcoming films. Whitaker is the Junior chair; various top names from cinema, fashion, and music are always de rigor at the BWARoc shows.

The organization's long-term goal is to save the planet and feed the world by 2040. Each big show features one to five Grammy-winning humanitarian artists who help their charity projects focused on clean water & hunger, equal medical aid and education for all, and the environment. 

The European Cannes BWAROC reception drew 150 guests, primarily from the U.K., including esteemed Mipim executives worldwide, including Tony Parker of Assurd Partners-who insures major hotels, real estate, and yes-- concerts! Parker was the highest bidder on the Rolling Stone photo of Mick Jagger and Ronnie Wood at the 62-22 concert. George Paulsin, the L.A. real estate honcho, won the big raffle prize, a 5-star Le Meridien Barcelona luxury vacation. Jon Polledri, Chief Executive of Lee Valley Estates, was thanked for purchasing the most raffle tickets and constant support from London along with French supporters Dr. Olivier Louisgrand and Mr.Jean Louis Mojon, while American DJ Darryl J "was keeping the crowd calm and hopping with English Roc---!

Attendees noted the novelty of the charitable reception. Mipim rarely features charity events, and this one was such a fun fundraiser. Two tickets for the Tenth Annual Better World Awards Roc 4 Humanity show in December 2024 fetched 30,000 euros for front-row center seats!   

Fashionably attired guests, such as Gina Defranco, added to the glamour of the evening, donning a stunning cocktail dress ensemble that captured the essence of the French Riviera.- a Roberto Cavalli winter green silk dress with Lanvin 

black early 1960 style coat and matching green  & golden pointed heels by Prada with a YSL sleek bag. Despite a hint of wintry chill, the breathtaking sunset in Cannes provided a picturesque backdrop for our revelers.

Since its inception, the Better World Awards Roc 4 Humanity has raised over two million euros, honoring celebrities and often donating to their charitable causes. Notable guests and honourees have included Eva Longoria, Bryan  Ferry,  Kate Hudson, Supermodels Alessandra Ambrosio and Kendall Kardashian, F1 World Champ Jenson Button, Boris Becker, Rita Ora, Elie Saab, Ky-Mani Marley, and even HSH Prince Albert II of Monaco, who presented the BWAward for environmental protection to Julian Lennon for his work in conservation efforts; funds were donated to Lennon's White Feather Foundation and the Prince Albert  II of Monaco Foundation; BWAROC.org helps other charities projects including the BWA projects.

In December 2024, BWAROC  4 Humanity (the legal name of the non-profit) targeted over 20 million euros and 100 million media impressions, which is sure to happen due to the live-streaming show. The "4" in BWAROC 4 Humanity stands for the "four missions" focused on the environment, hunger relief, and education for underserved communities. For more information on how you can support our mission, don't hesitate to contact info@bwaroc.org. 

"As we eagerly anticipate another year of making a positive impact, we extend our heartfelt gratitude to all our supporters, sponsors, and contributors who share our vision of creating a better world for future generations. Here's to another decade of hope, compassion, and meaningful change to improve the world!" declared Gina deFranco.