Related articles

Top Trending Color for 2021
Top Trending Color for 2021

Rich colors found in nature will dominate ...

read more
The Costumes and Looks in The Queen's Gambit
The Costumes and Looks in The Queen's Gambit

One of the trendiest series on Netflix, ...

read more

London's Biggest Christmas Shopping Night Out

fashion & styletrends

28 November 2013

The countdown to Christmas has begun and neighbouring London shopping destinations Seven Dials and St Martin's Courtyard invite you to enjoy a festive shopping night out.  For one night only, on Thursday 5th December from 5-9pm, shop and be merry with 20% discount at over 120 shops, bars and restaurants.

Shop for the perfect party season outfit as labels including Diesel, Jaeger London, Urban Outfitters, Laura Lee, Pretty Ballerinas, Bolongaro Trevor, Poste Mistress, Tatty Devine and Superga are all offering the exclusive discount.  For stylish menswear there's plenty to choose from, don't miss Peter Werth, Carhaart, Cro'Jack, Industrie and Albam.

Beauty and grooming brands are also involved so you can get party ready with makeovers, treatments and pamper sessions on the night.  Check out brand new fast beauty bar Blow, male grooming salon Murdock London and much loved make-up labels Bare Minerals, Benefit as well as Shu Uemura's new flagship store.  Add a touch of Christmas sparkle at the pop-up 'glitterfication station'.

Seven Dials and St Martin's Courtyard are the ideal destinations to pick up unique Christmas presents with many on-off shops and independent labels from erotic emporium Coco De Mer to floral design school The Covent Garden Academy of Flowers, stylish spectacle store Bailey Nelson and homewares boutique Do Shop. 

For your shopping pleasure, the whole of Seven Dials will be closed to traffic. Live music performances will take place throughout the streets of Seven Dials. Vintage pin-up singer Roo Savill will be performing at the dial and there will be live music from urban pop trio Mama Do in St Martin's Courtyard, plus DJs and bands in stores around the area.

Fuel for shopping will be provided as a number of festive street food stalls pop up for the night, with foodie favourites from Urban Food Fest and sweet treats from the Meringue Girls. For a complimentary drink head to the St Martin's Courtyard pop-up bar for a bottle of Jeremiah Weed Kentucky Style Cider Brew or look out for tricycles dispensing mulled wine for ticket holders. The Champagne+ Fromage pop-up bar will be serving bubbles and hosting tastings. Restaurants and bars such as Flesh & Buns, Kopapa, Suda Thai, Homeslice Pizza, Rossopomodoro are participating too.

Shoppers will be treated to a host of in-store parties including DJs, live music, makeovers, gifts with purchase plus complimentary food and drinks. The Cambridge Satchel Company will be offering spiced apple cocktails, enjoy a gin & tonic in Peter Werth, make an appointment with Coco De Mer's dream maker for tips and tricks and trial a new look with hair extension try-ons in Adee Phelan. Several stores including Neal's Yard Remedies, G-Star, Joules and Orion London will be offering free goodie bags with purchase.

Be one of the first 50 to spend £50 and receive a free festive manicure by super-cool nail artists WAH Nails. Guaranteed to be a night to remember, a black cab photobooth will capture the best moments with pictures of you and your friends posted to the Seven Dials facebook. 100 lucky shoppers will be rewarded with a golden ticket which can be exchanged for a fabulous mystery prize from the lucky dip.