London men are the most generous lovers in UK

Research conducted for Whiteleys Shopping Centre reveals that UK men will be showering their loved ones with more romantic gestures and

gifts then ever before this February 14th ...however UK women won't be making any grand gestures this year hoping to be romanced rather than romancing 

Over 2000 people were surveyed on their plans for this Valentine's Day by Whiteleys Shopping Centre in Bayswater, London. Results revealed thatmen are planning on buying more presents for their girlfriends and wives this year than last spending, on average, £65 on their partners, while women will be spending less money this year than last spending, on average, £33 on their loved ones.

The survey found that London men are the most generous lovers in the UK, with men spending, on average, £75 on partners and women spending, on average, £35 on their partners. Men in Manchester were revealed to be the tightest in the UK spending an average of £15 on sweethearts while gay men were revealed to be the most generous with their gifts splashing out on average £88 on their partners.

Men also plan to be their most romantic, with nine out of 10 men in relationships saying they'll be carrying out romantic gestures including booking dinner reservations, sending flowers to the office or cooking a romantic meal compared to seven out of ten men in 2011. One in 10 men in relationships of over 12 months who are not already married are also planning on making the grandest gesture of all by popping the question to their girlfriends this February 14th with over 30% of single women hoping for a marriage proposal. The research also discovered that despite being a leap year less than 1% of UK women plan on popping the question this February 29th.

Phillipa London, Marketing Manager of Whiteleys Shopping Centre, Bayswater, London commented: "We surveyed Whiteleys shoppers to find out if the economic conditions had put a dampener on people spirits this Valentine's Day. It's great to hear that despite struggling economic times men are still planning on wooing their partners this Valentine's Day by treating them to gifts and indulging in romantic gestures. As the saying goes ‘you can't put a price on love.'"