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Cannes Lions to launch the Luxury & Lifestyle Lions
24 OctoberCannes Lions to launch the Luxury & Lifestyle Lions and close the Mobile Lions The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space 19 October 2023 - The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This Lion will provide a global benchmark for brands in the luxury space, recognising and celebrating the most impactful creative work, experiences and creative business solutions for the luxury and lifestyle sector. Simon Cook, CEO, LIONS, said: "When we introduce a Lion that reflects the needs of an industry sector, the Award is crafted in collaboration with the relevant industry. Our global committee of experts have advised us that this highly disrupted sector needs its own benchmark, so that we can move from driving awareness to recognising solutions that are changing business models and setting a new creative standard for a market in flux. The Luxury & Lifestyle Lions will recognise branded communications and solutions that drive business performance and brand loyalty. A multi-disciplined Jury will set a new benchmark for the luxury sector, with the Lion recognising creative work that elevates the discipline and the sector." Marian Brannelly, Global Director of Awards, LIONS,
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