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celebritiesnews

2 October 2014
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HUGO BOSS and the Formula 1 MERCEDES AMG PETRONAS team become partners starting January 2015. After 33 years of success with McLaren, Hugo Boss turns a page and write a new chapter in the history of Formula 1. Both groups from southern Germany rely on the same values ​​of excellence, performance and perfection. 

HUGO BOSS and Mercedes-Benz continue their partnership that they started this year with MERCEDES AMG PETRONAS. Invested for long time in Formula 1 and motorsport HUGO BOSS and Mercedes-Benz are major players in the field of sponsorship. HUGO BOSS will create outfits at the forefront of technology for pilots and members of the team, which combine comfort and style. They meet the standards with exceptional qualities to adapt to extreme conditions. Particular attention was paid to the manufacturing level, ergonomics design with the latest technical innovations. The HUGO BOSS logo is also present on the 2015 Silver Arrow cars. 

In parallel, HUGO BOSS launches twice a year a capsule collection "BOSS for Mercedes-Benz" inspired by the world of Formula 1. 

"MERCEDES AMG PETRONAS and HUGO BOSS complement each other perfectly through their values ​​and their many successes," said Gerd von Podewils, Senior Vice President of HUGO BOSS communication. "We are pleased to join forces with a partner of this scale and look forward to implementing our synergies to develop our different skills." 

The director of Mercedes-Benz Motorsport, Toto Wolff added: "We are very pleased to partner with HUGO BOSS. All team members are particularly enthusiastic about the idea of being equipped by HUGO BOSS for all races next season. "

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