Launching evening at Men Fashion Week at London

Alex Bilmes, Editor of the ESQUIRE magazine, Jeremy Langmead, chief Editor of MRPORTER.COM and Sandra Choi and Simon Holloway, Creative Directors of JIMMY CHOO co-organised an exclusive holiday on Friday, June 15th to celebrate and to inaugurate the Men Fashion Week in London.

More than 300 guests, including the going up stars of cinema and television, fashion and music, attended in the party which was held in the Ballroom of the hotel Corinthia to celebrate the collections of the new actors of men's fashion of London as well as those of the Houses registered in the heritage of British fashion.

Among the guests were: Florence Welch, Jon Hamm, David Furnish, Alexa Chung, Benedict Cumberbatch, Luke Treadaway, Matt Smith, Tali Lennox, Pixie Geldof, Mollie King, David Gandy and Sarah Ann Macklin, Abbey Clancy and Peter Crouch, Theo Hutchcraft, Giles Deacon, Olivia Inge, Nick Grimshaw, Gareth Pugh, Edie Campbell, Azari and III, Beep Ling, Leah Weller, Nate Weller, Isaac Ferry, Amber Atherton and Reggie Yates. The guests spent the evening on the mix of Alexa Chung, presenter TV, top model and ambassador of style for British Fashion of Council, Jack Guiness and Tabitha Denholm de Queens of Noize as well as Willy Lune.

Fraichement off-loaded from the Sonar Festival of Barcelona, Azari and III, the evangelists of the house stage, gave an exclusive performance there preview of the concert to Lovebox this weekend.

The guests quenched their thirst with the exclusive cocktails of vodka created by the Home Belvedere as well as with beers Peroni.

Sweet softness - mini-mallow Pavlova, madeleines in the honey and hot lemon and the brownies in the expresso coffee and in the chocolate - were also served by Corinthia.

Alex Bilmes - Editor of ESQUIRE pointed out: "Esquire is delighted to combine the force with those of MR PORTER and Jimmy Choo to celebrate the Men Fashion Week of London and to support entirely this new and important recognition of the extraordinary creativity of the designers and of the BRANDS which represent British men's fashion."

Jeremy Langmead, chief Editor of MR PORTER pointed out: "It is brilliant that men's fashion has finally the attention which IT deserves with the masculine collections of London. It is enough to look at wealth and at talents of the designers which we have in the United Kingdom, as well as the daily increase of the men who pay attention to their style and to fashion and that are crossed every day on our streets, to include why it was necessary that a week of men's fashion exists finally in our country. MR PORTER has of cease celebrating this idea since the site was thrown and we are therefore delighted to be part of movement."