LAPPONIA, Inspiring Artists to Share the Brand Experience

 Lapponia Jewelry is undergoing a global renaissance. Today's strong women want to express themselves with our beautiful designs. Lapponia Jewelry is inspired by the rugged nature of northern Finland. This close bond with the nature of the north is brought to life in our new brand experience, the Art of Expression video, and our overall marketing strategy, The Silent Language of Nature.

The Lapponia brand video combines stunning images of northern nature with another source of Finnish pride, the internationally renowned musical talent of the band Apocalyptica and their song Sacra. The video tells the story of Lapponia's origins, presenting the artists' source of inspiration for those who have never had the opportunity to experience the exotic beauty of northern Finland.

Lapponia's artistic nature is also highlighted throughout our other marketing activities. During the filming of the brand video, world-famous photographer Arno Rafael Minkkinen, currently a professor of visual arts at the University of Boston, began work on a set of beautiful art photos based on Lapponia's ‘silent language' marketing concept. This cooperation resulted in a collection of pictures that visualizes Lapponia's message in a truly beautiful way. In terms of communication, the campaign clearly differs from the way other luxury brands express themselves. And when it comes to timing, the campaign launch couldn't be happening at a better time, with Helsinki serving as World Design Capital for 2012.

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