Printemps Paris unveiled its magic Christmas windows with Kate Winslet as the main muse.
The Hollywood actress, Kate Winslet, is the ambassador for Lancome brand which was present at the event by its general manager, Françoise Lehmann, on Friday to unveil the Christmas windows.
The rain was there to cover the event but the magic sparkled its vibes on the spot with spurs of spring into it ... just like the name, Printemps.
For this campaign, Printemps celebrated 150 years of existence and that was the reason of partnering with different fashion brands like Lancome, Burberry, Longiness, Louboutin, Sonia Rykiel and Evian.
The windows display was created by the choreographer Philippe Decouflé who was trying to create each one with a theatrical sense. He will direct a Broadway show soon having Cirque du Soleil as protagonists.
"A window display is like a little theater," the choreographer said. "Curiously, we worked almost as if they were nine little shows."
The new Printemps department store opened on the Polygone Riviera in Cagnes sur Mer, French Riviera with a great energy.
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