Kate Moss and Cara Delevingne for Burberry fragrance campaign

For the first time, two Burberry muses joined their forces in order to inspire. They appear in Mario Testino fragrance campaign My Burberry that is due to be launched this week, except China in November and Japan in 2015.

The campaign My Burberry is more interactice then ever. It can link your smartphone with the fragrance website, create your own bottle by choosing your initials. More than this, in London's Piccadilly Circus and New York's Meatpacking District, you can see your bottle on the billboards and live mapping can guide you to the nearest Burberry store to pick up your bottle. 

The top models are showing their best wearing Burberry's Sandringham trenchcoat under the ambiance of the song I Put a Spell on You performed by British musician Jeff Beck and featuring Joss Stone.

"It felt like we were making something special. It's so exciting to see it come to life now." declared Cara Delevingne about the photo shooting.