Kate Hudson for Ann Taylor ad summer campaign 2012

Kate Hudson is the new face for the ad campaign of Ann Taylor for summer 2012.

The campaign was shot in California by photographer Tom Munro, presenting Kate Hudson in her favourite Ann Taylor outfits.

The looks are fresh, bohemic and romantic, floral dresses with big belts, colourful summer tops with great accesories.

"I've loved collaborating with Ann Taylor," said Kate Hudson. "When I think of the new Ann Taylor, I think chic, modern versatile clothes and bold, brilliant color - style that transcends generations and can make every woman look and feel beautiful, no matter where the day may take her."