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Just Menton, Perfume created by Galimard for the City

côte d'azur | …news & info

13 December 2023
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"Discover the refined essence of the Côte d'Azur: "Just Menton", the emblematic perfume of the city, available now at the Menton, Riviera & Merveilles Tourist Office boutique."

The Grasse perfumer Galimard and the City of Menton have joined forces to create a fragrance allowing the spirit of the city of lemon to travel around the world: a perfume of excellence which embodies the olfactory quintessence of the Côte d'Azur.
Last Wednesday, Villa Maria Serena, an emblematic reception venue for distinguished guests, was the scene of an extraordinary event, marking the launch of "Just Menton", a unique perfume creation born from the collaboration between the talented teams of Chantal ROUX, director of the prestigious Galimard house, symbol of perfumed excellence since its founding in 1747.

"Just Menton" represents much more than just a perfume. It is a tribute to heritage, a link between tradition and modernity. This fragrance captures the soul of Menton, skillfully encapsulated by the world-renowned perfumers of Grasse. Let yourself be transported by this olfactory composition. The top notes, citron and grapefruit, evoke the bright mornings of Menton. Pepper adds a spicy touch, recalling the historical richness of our region.

At the heart of "Just Menton", a harmonious trio: jasmine, symbol of elegance, intertwines with vibrant ginger and sweet fig, recalling our exceptional gardens and our culinary traditions. Base notes, such as amber, musk and sandalwood, provide a captivating base, evoking balmy Mediterranean evenings and symbolizing the strength of our heritage.

This perfume is a true sensory story, a journey through Menton and its surroundings. Each note has been carefully selected to represent an aspect of our culture, environment and history. "Just Menton" embodies fidelity to the essence of our region, its elegant simplicity and its subtle charms. This name was carefully chosen to express this authenticity.

The Mayor of Menton, Yves JUHEL, expressed his gratitude to the ROUX GALIMARD family, the teams and the perfumers for their exceptional work. He underlined the importance of this perfume in highlighting the olfactory heritage of Menton and the cooperation between Menton and Grasse.
The godmother of this fragrance, Madame Sophie DUEZ, renowned actress and local ambassador, honored this memorable event with her presence.

Also present, Marie-Garcin Zaiter, Director of the Menton, Riviera & Merveilles Tourist Office, believed that "the territory was missing an olfactory signature, a product that represents Menton, so that tourists can think again of the scent of their vacation ". Wish granted, since "Just Menton" is on sale today at the Tourist Office shop, at the price of 49 euros. A fragrance that comes just in time for the holidays! 

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