Julia Roberts, the muse for the Calzedonia Campaign

The Italian beachwear and innerwear brand, Calzedonia, is taking the big steps to great expansion. After conquering the Italian and European market, Calzedonia wants to expand even further to the American market and not only. The company registered sales of more than 1.8 billion years last year and the whole package of brands, part of Calzedonia, like Intimissi, Falconeri and Tezenis contributed to that.

For the 2015 campaign, Julia Roberts represents the muse of the brand. She has already been under the brand's lens in the TV commercial and now she renewed it. The TV ad debuted on Sunday and it will hit the screens this autumn.

The campaign is directed by Grant Heslov, a good friend of the actress, the one who won the Academy Award for the film "Argo".

Editor Andra Oprea