Jeremy Irons and Pierre Casiraghi for Berluti

Two manly icons to express masculinity and power, men elegance and strenght. Berluti wants for this year to come in great shape and with new energies. With the opening of new stores in Paris, Shanghai, New York, Tokyo, Berluti prorposes also a growth for this year.

Choosing Jeremy Irons, a famous actor, and Pierre Casiraghi, the third in line heir of Monaco throne, Berluti took a winning decision. 

In the photoshoot made by Jean-Baptiste Mondino, Jeremy Irons and Pierre Casiraghe show what a gentleman should look like. The brand under the creative direction of Alessandro Sartori wants to " rediscover the points of origin of gentlemanly style" with this campaign.

In the campaign, Jeremy Irons reads a newspaper in a private club in London while Pierre Casiraghi  is shown in the Monaco harbour having the Formula One racer Jacky Ickx as an inspiration.

For us, the two icons are the best choice to show the manly elegance and power.

Editor: Andra Oprea