The actress, director and Hollywood producer, Jennifer Aniston, is back on board of the Emirates A380. She met a new friend there for a new digital and television advertising campaign for the Emirates airline.
This new campaign was born from the success of the first collaboration between Emirates and Jennifer Aniston, whose campaign, released last year, has received a lot of it becoming viral quickly.
In the same spirit as the first advertisement, actress honors A380 with her style and her usual humor. In the video, Jennifer became friends with Cooper, a daring young boy she surprises playing with in his private suite of the Emirates First Class when she returns from the shower-spa where she was cool aisle. Jennifer and Cooper engage into conversation and go to visit the Emirates Business Class lounge bar to the board. Then, sitting on the stairs between the two levels of the aircraft, the young boy tells the actress his dream of becoming a pilot of "the plane" pointing to the Emirates A380. Cooper finally found his parents stunned at Economy Class, where Jennifer chose to stay to enjoy the ice entertainment system along with Cooper. The ad ends with images of mom Cooper who relaxes in the private suite of Jennifer, with whom she exchanged her place.
"When, a year ago, we launched our first advertising campaign with Jennifer Aniston, we were overwhelmed by the scale it has taken on social networks. Advertising has been seen by millions of people around the world and has been the subject of thousands of shares and conversations. The fans Emirates and Jennifer welcomed her charm and natural humor and enjoyed this story that stood out from the usual advertisements for airlines. " said Boutros Boutros, Emirates' Vice President in charge of corporate communications and marketing.
He added: "We have received numerous requests to make Jennifer appear again the ad. She's always been a universally popular personality, both sophisticated and accessible - ideal combination for our brand new advertising. She is fun, spontaneous and glamor, qualities close to Emirates flights. We are confident that the public will find this video as significant as the first one. "
The advertising clip was produced by director Bryan Buckley, several times nominated for an Oscar and known particularly for his many commercials shown during the Super Bowl.
The script and the staging were worked in collaboration between Bryan Buckley and internal advertising teams of Emirates and products with the WPP Group.
Comments (0)
Do you have something to say?