Jason Wu, the new fashion designer for Hugo Boss Women

Jason Wu is the new fashion designer for the Hugo Boss Women, replacing Eyan Allen, the creative mind from 2007. Jason Wu will lead the creative team for the women part of Hugo Boss Women fashion brand.

For this change, Hugo Boss Women will no longer be present on the habitual catwalks of Berlin Mercedes-Benz Fashion Week in order to prepare for the New York stage on the Autumn Winter 2015. 

Jason Wu, a creative studio in New York for the future fashion collection

Jason Wu will also open a creative studio at New York to develop the designs for the collection and runway fashion to come. 

The Jason Wu capsule collections

Jason Wu is a fashion designer very appreciated by names like Anne Wintour and politics figures like Michelle Obama, is a member of CFDA (Council of Fashion and Design America). He has recently launched a women capsule collection named Miss Wu for Nordstrom and a more accesible one for Target.

It was time for a more edgy approach to Hugo Boss Women brand and I think Jason Wu has got the right energy to do it.

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Editor: Andra Oprea