Jardins d’Armenie Royal Brandy: The Ancestral Elixir at the Monte Carlo Television Festival

At the heart of the 65th Monte-Carlo Television Festival, which illuminates the Grimaldi Forum from June 12 to 16, 2026, Jardins d'Arménie Royal Brandy once again extends its sovereign aura as a crystal partner. This enchanting alliance unites Armenian spirit excellence with the glittering world of cinema and television storytelling, where every sip tells a story thousands of years old.

A Jewel of Refinement at the Heart of the Festival

The partnership with the Monte-Carlo Television Festival marks a new chapter in Jardins d'Arménie's development in Monaco, following its collaboration with Grands Chais Monégasques (GCM), through which the brand is now available in the Principality.
As part of the Festival, well-known chess grandmaster Levon Aronian, ambassador of Jardins d'Arménie, was present in Monaco. Widely regarded as one of the most influential figures in international chess, Aronian embodies values that closely align with the brand's identity, including discipline, intellectual curiosity, and a relentless pursuit of excellence. His participation also reflects Jardins d'Arménie's ongoing commitment to showcasing Armenian culture and talent on the global stage.
To celebrate the partnership, Jardins d'Arménie hosted an exclusive gathering during the Festival, bringing together media representatives, partners, and invited guests for a tasting experience and an engaging conversation with Armen Pogossian and Levon Aronian.

Jardins d'Arménie: A Heritage Distilled in Light

Owned by Armen Pogossian, Jardins d'Arménie elevates spirits to the highest art with its Royal Brandy. 
The art of brandy distillation in Armenia is a sensory epic that spans the ages. According to ancient legends, Armenian masters had already mastered the alchemy of wine distillation as early as the 12th century, long before this noble practice spread to Europe. Each batch begins with a rigorous selection of the finest indigenous grapes, bursting with sunshine and mountainous terroir. The resulting wines undergo double distillation in traditional Charentais stills, a technique inherited from French expertise and perfected over generations. The precious distillate then rests for many years in carefully selected oak barrels, where it acquires its amber hue and complex aromas of candied fruit, sweet spices, vanilla, and floral notes reminiscent of Armenia's fragrant gardens. The brand is produced from Voskehat grapes and aged for 35 years through a process that takes a long time to get to its final result. 

Armen Pogossian also told Stylezza Magazine that Armenia remains the only country in the world to which France has granted the historic approval to use the term "cognac" to describe the superior quality of its spirits-a rare recognition, stemming from the prestigious competitions of the early 20th century, that testifies to the unparalleled excellence of this tradition.