James Franco, video director for Gucci Eyewear collection

In a retro ambiance at the Los Angeles' Chateau Marmont hotel, James Franco plays the seductive role along with the model Natalia Bonifacci. He plays, in fact, in the new eyewear video campaign for Gucci called "Techno Color Sunglasses". The video wants to promote the house new eyewear collection.

James Franco has been the face for Gucci fragrance for men, Made to Measure. Now, he directs the video campaign plunging into a retro atmosphere and a cool eyewear attitude.