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Jaguar at the Milan Design Week

lifestyle & tra…events

17 April 2012
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On the occasion of the celebration of thirty years of magazine AD, in the context of the exhibition "AD La casa degli Italiani", a journey that traces the evolution of living in our country from the drive up to the present day, there is also an area dedicated to the car. This area was created the "Jaguar Collector's Garage". 

In the most exclusive Italian garage, this year the Milan Fuorisalone visitors will be the protagonists of an exciting time-space travel. Jaguar, in fact, displays three cars representing its glorious past, its exciting present and the near future. Three cars that represent the evolution of the Jaguar brand. 

In the garage will be exhibited for the first time in Italy, the XF Sportbrake, the latest model presented by Jaguar and designed by Ian Callum and his team, which was one of the most admired cars at the last Geneva Motor Show and will be arriving on Italian roads at the end of the year. A car that embodies everything that has always characterized the Jaguar cars: style, innovation, technology, as well as some solutions that anticipate the very next future, combined with practicality and versatility, adapting perfectly to modern lifestyles and more active. 

Together with Sportbrake, the Garage will host the new XKR-S Convertible, the most powerful and fastest granturismo ever built by Jaguar. A car that embodies all of the characteristics that have defined the Jaguar sports cars: explosive performance, driver involvement, comfort and discreet luxury, thanks to its lightweight aluminum architecture and its forms, the work of Ian Callum and his team. In the middle of the garage, the legendary E-type, the car that, at his appearing, in 1961, established new standards of automotive design and performance. A revolutionary car that went beyond the world of motoring for the intrinsic perfection of its proportions, its presence and purity of lines. So much so that is on permanent display at the Museum of Modern Art in New York.