International Perfume Festival in Cannes

A perfumer and stylist since 1989, and a member of the French Society of Perfumers (SFP) in Paris and Grasse Expertise, Juliette Dubois founded the International Perfume Festival over a year ago out of a deep love for this olfactory art, for the Grasse-Cannes region, and as a tribute to his mother, a great lover of perfumes.

After a successful first edition at the end of March 2025 in Grasse and at the Hilton Cannes hotel, the festival returns this year in an even more intimate and authentic setting. The event will be held at his School of Fashion and Perfumery, located at 20 Avenue Flotte in Cannes. This unique venue also houses a small private perfume museum, offering visitors a complete immersion in the olfactory and cultural world of perfume.

"Last year, I moved a whole truckload of perfumes. This year, I chose to welcome enthusiasts directly into my school and my world, for greater simplicity, authenticity, and a more personal experience," explains the founder. A luxurious and accessible program dedicated to the love of perfume.
The International Perfume Festival aims to promote the art of perfume through a luxurious, cultural, and sensory experience. The program includes conferences, workshops, exhibitions, artistic performances, and opportunities to meet enthusiasts and professionals.
Highlights of the 2026 edition:
• Friday, May 15: Guided tour of Cannes' historic center and the Perfume Museum. Meet at 10:00 AM in front of the designer's boutique at 10 Boulevard Jeu de Ballon.

• Saturday, May 16 at 2:00 PM: Fashion Perfumes Show - a fashion show blending fashion and perfumery, a signature style dear to the founder who loves to fuse these two worlds.

• Sunday, May 17: AML Awards (Académie des Métiers du Luxe Awards), an awards ceremony recognizing perfume brands, perfumers, models, artists, actresses, and singers. • Monday, May 18 at 2 p.m.: Second perfume fashion show in Golfe-Juan Vallauris.

The event remains open to the general public while also catering to industry professionals. French and international brands, including a notable Brazilian presence this year, will be present. The speakers were chosen for their genuine passion and their desire to share their knowledge and world.