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Ideally located alley François Blanc, on the Place du Casino, the new boutique Hublot replaces the one of 2 Avenue Princess Alice, now closed. Close to the quays and jetties, the latter also adjoins the route of the car races of the 77th Grand Prix and naturally welcomed Charles Leclerc when it opened. Supported, along with his sidekick Sebastian Vettel, by Hublot, the driver of the Scuderia Ferrari has indeed cut the ribbon of inauguration alongside Ricardo Guadalupe, CEO of the house.

Sublime expression of the brand's codes, the shop adopts the new Hublot architectural concept in an emblematic building of the Principality. Mirrors, glass, marble or metal, in this case with urban accents the materials dialogue with each other. With its 40m2, its soft light and its generous furniture, the new boutique Hublot of Monaco does not forget to be warm and looks like a cocoon. Combining luxury and modernity, the latter echoes his famous motto Hublot, "The Art of Fusion". A philosophy that allows the house to go from marble to metal, as well as from Formula 1 to the round ball, since Hublot is also Official Timekeeper of the World Stars Monaco Football Match held yesterday in the grounds of the Stade Louis II in the presence of HSH Prince Albert II.
On the occasion of the 90th anniversary of Ferrari and the Monegasque race, which began in 1929, Hublot, a long-time partner of the Scuderia Ferrari, is offering the Big Bang Scuderia Ferrari 90th Anniversary. This model reflects the rich history and legacy of the Scuderia Ferrari. It comes in three limited editions, designed in collaboration with the Brand Design Center at the Prancing Horse. These pieces are a reflection of the evolution of materials used in motor racing over the years. The 45 mm diameter of each of the three editions can accommodate the UNICO manufacture movement, a flyback chronograph offering a 72-hour power reserve. The bezel is cut from a ceramic carbon, the material used for Formula 1 brake discs.