HRH The Prince of Wales at London Fashion Week

The British Fashion Council is delighted to announce that on 14th June 2012, HRH The Prince of Wales will host a reception at St James's Palace to celebrate the launch of London Collections: Men - a brand new showcase of British menswear, style and culture that will run until Sunday 17th June.

The reception will provide a unique opportunity for international and UK media, retailers and style influencers to network with London's menswear designers and businesses in magnificent and uniquely British surroundings.

London Collections: Men will promote the breadth of British menswear design to a global audience embracing heritage brands, iconic designers and emerging talent as well as championing British craft, skills, textiles and HRH's campaign for Wool. Spearheaded by Dylan Jones, editor of GQ, a Fashion 2012 Menswear Committee spanning British style and culture is curating the three day event to celebrate the worldwide impact of British talent in menswear.  The event will combine shows, presentations, exhibitions, events and digital programming for a global trade and consumer audience.  

Harold Tillman CBE, Chair of the British Fashion Council, said "It is a great honour to have the support of HRH the Prince of Wales to launch London Collections: Men and champion British menswear and culture." 

London Fashion Week