Hermès to Launch Ephemeral Fragrance Space

Hermès Parfums is launching a fragrance space within the Frank & Fils store. It is a shop in shop concept where the brand is trying to expand its fragrance side and make it more visible. 

For the first time on the May 18th, the brand will create a conceptual space where visitors can discover the brand's fragrances, the new perfume line and also the home perfume line called Le Parfum de la Maison. This was launched last year after the bath collection that was available to selling starting June last year.

Hermès opens this way to another side of the brand wanting to become universal in its new concepts.