Henry Cavill, the image for Boss Eyewear

English actor and international box office star, HenryCavill, will be the global ambassador of the BOSS Eyewear brand from the end of May, with the launch of the new eyewear campaign.

The talent

Best known for the dual role of 'Clark Kent / Superman', Henry Cavill was the first non-American actor to wear the legendary costume in Zack Snyder's Man of Steel. The film, which has become a worldwide box office success, has become the most successful Superman movie to date. Cavill resumed his role in Snyder's hit movie "Batman v. Superman: The Dawn of Justice "and in" Justice League ".

The next appearance of Henry Cavill will be in "Mission: Impossible - Fallout", facing Tom Cruise. The latest film in the world of blockbuster franchises is directed by Christopher McQuarrie and will be released this summer in theaters. Henry recently founded the production company Promethean Productions and works with co-producers Charlie Cavill and Ben Blankenship to expand his involvement in all aspects of film, television and live events with a charitable component. They are looking for and developing new projects that are in tune with their core values ​​while representing a creative challenge. In addition to his acting career, Henry Cavill is actively involved in philanthropic activities. He is the ambassador for the Durrell Wildlife Conservation Trust, an organization that tries to save endangered species. He also works in close contact with The Royal Marines Charity (RMC), a charitable organization that raises funds to bring a better quality of life to serving and retired Royal Navy soldiers and their families. .

The Advertising

Artistic Director Ben Kelway has created a limpid and direct pre-collection fall campaign that immediately conveys the concept of focus, will and vision. The photos taken by Paul Wetherell focus on Henry Cavill and his look, defined by the stylist Beat Bolliger, which reveals a determination to achieve his own goals. The photos send a clear message to take literally, to focus on what is important. Taken in a studio in Milan, Italy, the photos of the campaign are in black and white for a graphic and sleek style.

A monochrome, uncluttered background with uniform lighting has been chosen to create intense images that fully capture a moment of great calm and concentration as shapes crystallize, details emerge and distractions disappear. The moment when everything seems possible. In the campaign, Henry Cavill wears models of eyeglasses and sunglasses from the current BOSS Eyewear collection. The sunglasses and optical frames created for the modern man are characterized by innovative details such as rubber-coated frames in tan shades, produced through an innovative fusion process. The lightness of the rubber offers maximum comfort and flexibility.

Henry Cavill will be the public face of the next BOSS Eyewear global campaigns. The first campaign featuring the actor will be launched on May 28.