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H&M's Sketches For Sweden’s Olympic Uniforms

fashion & stylenews

18 April 2013

When the Olypmics are coming, fashion focuses on the opening and closing ceremonies. Let's not forget the London Olympics which was an amazing show per all.

As the Olympics are now hosted by Sweden, it was an obvious choice as H&M to make the athletes' outfits. So, H&M announced its four year designing partnership for Sweden's Olympic and Paralympic team for summer events.

The clothes will be manufactured in Sweden and will be mainly relaxed loungewear and training uniforms. 

For this collaboration, the head designer of H&M, Ann-Sofie Johansson declared: "It is such an honour for H&M to dress both the Swedish Olympians and Paralympians for the upcoming games in Sochi and Rio. The designs will bring together sport and fashion in a totally new way and have Swedish heritage as a proud influence of the collection."