It was 1st of October when H&M launched their first beauty collection. It was a makeup line ready to attack the market.
On October 1st, the H&M stores launched their beauty line: foundation, powder, BB creams, lipstick - a whole makeup collection in soft colors like pink and also red, purple etc.
Just after a few weeks, H&M comes with another range of beauty products: skincare and hair cosmetics. This will be available on stores and online starting October 21st.





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