H&M for the Jeff Koons, Retrospective Exposition at Pompidou Center

On the occasion of the first European retrospective dedicated to the artist Jeff Koons, which will be held at the Pompidou Centre 26 November 2014 to April 27, 2015, H & M joins as 

patron of the exhibition and created a limited edition bag that contains one of the key works of the artist: the Balloon Dog (Magenta). 

Historically, H & M builds and supports the creation and design in all their forms of expression. Today, H & M affirms its commitment to art and culture and is proud to be associated with the retrospective of one 

major artists our time: Jeff Koons. 

In July, as part of the opening of its new flagship on 5th Avenue in New York, H & M had already worked with Jeff Koons to create a limited edition bag Balloon Dog (Yellow). 

In Paris, for this new limited edition bag in black leather sporting the colors of Balloon Dog (Magenta), the Iconic Jeff Koons, which will be presented during the retrospective Centre Pompidou. 

Fashionistas, collectors like the art aficionados, Contemporary can discover and acquire new Jeff Koons bag for H & M exclusively in the store on the Champs Elysées, December 10 from 8:30 to 11 am at a small `arty` lunch organized in collaboration with Nadège Winter. 

The bag will be available on hm.com. 

Price: 39.99 euros 

JEFF KOONS, RETROSPECTIVE: 

Paris Pompidou Centre 26-11-14 to 27-04-15 

Bilbao Guggenheim Museum 5-06-15 to 27-09-15