Photo courtesy of Hugo Boss

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Gwyneth Paltrow is back as the face of Hugo Boss perfume


24 May 2013

Latest perfume trends

Gwyneth Paltrow return for Hugo Boss as the face for the new fragrance Jour Pour Femme. This is the version for the perfume Nuit Pour Femme as a complement for a perfect match: day and night together, an unity to discover.

Read also: Gwyneth Paltrow, trendsetter of the moment

What contains the perfume?

The perfume is made of notes of grapefruit flower, lime, lily of the valley, freesia, creamy amber, white birch and honeysuckle. It is a sensual and very feminine perfume that represents the woman as a total symbol, in all her aspects: mother, woman, businesswoman, career woman. 

Why choosing Gwyneth Paltrow as a perfume muse?

"She is a woman that has so many different roles, each and every day. From being an actor to being a mother, a writer, a businesswoman..." declares for WWD Carla Luini, vice president of fashion brands for P&G Prestige.

On the other side, Gwyneth Paltrow is very excited about the collaboration because she is a fan of perfumes, She has a wardrobe full of perfumes and likes to be surrounded by beautiful scents. She says that this perfume is very "uplifting" helping her get out of her morning routine: I wake up at 7 a.m., I get [the kids] fed, and I get them dressed in their uniforms, any bits of homework are finished," Paltrow explained. "I take them to school. She gets dropped off at 8:25 a.m., and he gets dropped off at 8:45 a.m., so we have a croissant together in his school dining room and we do reading together. Then I go home and I work for one hour on all the e-mails that come in overnight from L.A. Then I exercise from about 10 a.m. to 12 p.m. Then I work on Goop pretty much the rest of the day until I pick up my kids and then they have various activities." 

Sounds like a regular kind of mom, isn't it? Still, she can perfectly embody the image for Hugo Boss latest fragrance.

Editor Andra Oprea