For the next autumn winter 2013 campaign, Beyone is replaced by Gisele Bündchen, as the new face of H&M.
It is not something new to H&M, and H&M fans. Gisele had worked before for the brand in the spring summer 2011 campaign and also for some swimwear ads.
Now, it's time for Gisele to return as the new face. She was seen shooting for the ads in Central London street. And, H&M confirmed it.
Gisele Bündchen is known as the most well paid model with an estimated worth of 45 million dollars in the year 2011 - 2012.
Now, she can also be seen as the muse for the Chanel's Les Bieges beauty range.




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