GANT at the American Cinema Festival Deauville 2013

Since 1949, year of the brand creation, GANT's core values are founded on the spiritual heritage of the East coast American way of life. Many celebrities from the USA have become throughout the seasons followers of the emblematic brand which is a synonymous of the unique, chic and casual way of life.

That is thus quite naturally that Gant, which allies subtly European elegance with the American casual style from its origins, goes with the 39th edition of the American film festival of Deauville. For the film festival, from the 30th of August to the 8th of September, GANT creates an exclusive collection which matches the festival for men and women, in a pop-up store located in the heart of the official festival Village.

It is an opportunity for GANT to be associated to an internationally renowned cultural event and to show to the film industry and to the public presented during those eight days its American roots.