Related galleries

The King of Fashion Came to Carnaval de Nice 2020
The King of Fashion Came to Carnaval de Nice 2020

Under the soft breeze of a Mediterranean winter, ...

read more
Best of Red Carpet at Met Gala 2016
Best of Red Carpet at Met Gala 2016

Met Gala 2016 took place this Monday, ...

read more

Entitled It's the end of the world, baby!, this year's Campari Calendar takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world as we know will end on 21st December 2012 and enter a transformative period. Campari's answer to this 'gloomy' imaginary is to react, in an energetic and positive way, without compromises, in countertendency with the main stream. Therefore, with nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich. 

Set to take the audience on a stunning visual voyage, the calendar showcases Campari's latest female protagonist in vivid shots, as she enacts hypothetical scenes about the end of the world. With scenarios inspired from modern cinematography, mythological and biblical origins, the calendar explores remarkable events from dramatic Desertification and Hurricanes to Alien Invasion and Meteorite. Posing in magnificent couture, Jovovich successfully captivates viewers as she exudes a determined attitude, evoking power and control upon the unknown, and makes a toast to life with her co star, Campari. 

Campari takes this opportunity to celebrate life creatively with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together. 

Photo by Vittorio Zunino Celotto/Getty Images for Campari

Comments (0)

Do you have something to say?

Editor's Pick

Streetwear Generation: will sneakers replace stilettos for good?
Streetwear Generation: will sneakers replace stilettos for good?

Streetwear Generation: will sneakers replace stilettos for good? ...

read more ›

Trends

The Best Trends Related to Fashion and Cryptocurrency
The Best Trends Related to Fashion and Cryptocurrency

Fashion and Cryptocurrency Trends of the Future In the dynamic realms of fashion and finance, a fascinating ...

read more ›
Accessories That Will Stand the Test of Time
Accessories That Will Stand the Test of Time

  Many people love a good accessory. They can be anything between meaningful embellishments, something to elevate an outfit ...

read more ›

Editorial

Mediterranean Fashion Show at Food Influencers Awards 2024
Mediterranean Fashion Show at Food Influencers Awards 2024

Food Influencers Awards hosted, this year, a fashion show with nautical and Mediterranean theme by AVE ...

read more ›
Cedric Grolet Brings His Delights to Saint Tropez
Cedric Grolet Brings His Delights to Saint Tropez

Saint Tropez welcomed a new culinary gem today with the grand opening of pastry chef Cedric ...

read more ›