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Contemporary mix for a collaboration that os both flowery, boho and extravagant. 

Simone Rocha x H & M is a collaboration that wants to bring a change in the street style and this collection is daring and quite trendy. 

Simone Rocha x H&M Fashion Collection

The pieces unite the inspirations and emotions that have defined the Simone Rocha world. The collection is an amalgamation of a decade of design - a cross-pollination of Rocha's sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy. 

Ihope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways."
Simone Rocha
"Simone has such a unique and special aesthetic. Season on season, she defines her identity. This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire." said Ann-Sofie Johansson, H&M 

There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha's collection, a special pink coat, here in sparkling tweed. Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cosy bubble knits, and wool cardigans with pearl decorations around the neck. Everywhere, there are classic Rocha elements; special tinsels, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists. This is a rounded collection; for every day, there are spongy hoodies and joggers, and jersey t-shirts embellished with pearls. The majority of the women`s collection will be available in sizes EU 34 to 44/46.  

The Simone Rocha x H&M lookbook features dynamic new faces alongside models who have become a part of Rocha's community, appearing regularly in her catwalk shows; Jess Maybury, Bimpe, Jan Baiboon, Tess McMillan, Aramish Mangi, Jeremiah Berko Fordjour and Jethro Sapon. They were photographed in London by Ben Toms, with styling by Robbie Spencer, another long-term collaborator of Rocha's, who works with her each season on her catwalk shows. The styling nods to the adored layered nature of Rocha's shows, and highlights the myriad ways that garments in the collection can be mixed and matched together. Make-up was provided by Thomas De Kluyver and hair was styled by Cyndia Harvey.
The Simone Rocha x H&M collection launches 11 March and will be available at H&M and in selected stores on March 11. 

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