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Surprising fashion collaborations have seen the catwalks lately! It's no wonder the world of marketing is trying to build bridges and sell as much as possible. We're all consumers, right?

That is also about this collaboration between Balmain and H&M! A good marketing tool to sell. It was not about a new collection created specially for this show, but a replica of Balmain's designs in cheaper fabrics.

If you saw the Balmain show, you can see the same for this one. And the magic works! The extravagant glamour clothing signed Balmain can go cheaper for H&M to the delight of fashionistas around the world.

Embroidered blazers and blouses with the huge Balmain shoulders, genie pants, layers, belts, sparkling all over. It was a blast of splashing gold around the catwalk. All under the tones of Backstreet Boys and Prince!

Editor Andra Oprea / Photography George Chinsee 

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