From sea waves to snow gliding for Oxbow

On a market that is very competitive, the brand Oxbow tries to relaunch its own identity. 

The brand is going to concentrate on the T shirt that made its name. Even if there was net deficit about 5 million euro over the last financial year, Oxbow wants to take back the succes and to re-position.

The brand stops its neopren collection and launches a new capsule collection called "1985 ", the birth year of Oxbow. It is a collection which contains dozen of pieces (shirts, hoodies, boardshorts, T-shirts etc.)

With his new masculine muse, Kai Lenny (genius of windsurf, drawn surfing, kite surfing and paddle stand-up), the brand wants to get its place once again on the market.

On top of that, Phillipe Paubert, the brand's creative mond, declared: "For example we don't stop the mountain lines. On the contrary, the idea is to migrate to the snowboard to a more non-specialised lifestyle in terms of practices of winter gliding".