French Riviera Luxury Summer Style

French Riviera is the land of beauty and glamour where chic and Parisian flair meets Mediterranean style. French Riviera exudes a casual elegance just to keep the mix between the street style and the chic events that happen all along the coast.

From casual street style to glamorous chic events looks

Stars like Brigitte Bardot, Coco Chanel, Grace Kelly, all imposed a natural luxury style on the French Riviera and Monaco that has persisted during the years. Although, casual seems to be more and more on the verge, the touch of elegance never fades away. From the casual Breton stripe shirt matched with white jeans up to a white dress with a straw hat and straw bag. For the chic events, the style levels up. Fancy dresses in a simple monochrome of colourful way or leisure tailored suits that we can see at Max Mara collection, Ralph Lauren or Alexander McQueen.

French Riviera style: Minimalist luxury

French Riviera luxury style is about galas and red carpets, luxury hotels and restaurants, it is one of the few places in Europe where city life mixes perfectly with beach vibes. You can have both from day to dawn and still get the chance to put your best outfits all day long. Just wear it simple! This is what French people like the most: simplicity, minimalism! Even your opulence sounds discreet in your looks, if you know how to wear it. Don't engulf yourself into the idea that streets are paved with gold and you can only walk on diamond shoes! After all, touching the sand with your barefoot is priceless! Keep your luxury at an unflashy level and let your personality shine!

Wearing luxury is an art

French fashion is a trademark. Its luxury version is a worldwide statement: powerful in its discretion. Big brands are here as highlights of the entire fashion world. Chanel, Louis Vuitton, Dior, Yves Saint Laurent are just one of them. What these brands taught us, besides marketing, is the aesthetic part of this field. From Paris to the French Riviera, we can feel it, we can wear it, and we can live it.

Wearing luxury is a way of showing your style, in an artistic manner. The same with casual! You paint yourself with clothes and mix them in such a way that tells so much about you. It's your way of being with yourself, first, and after that with the others. The way you dress is about you all along the way. It is totally wrong to say they people dress for others. Only small heads try to impress others by the way they dress. People with brains know that the way they dress is only their inner form of outward expression of themselves.

French Riviera summer style is about chilling soft or partying hard. Whatever you choose, the loose comfy chic style is on. Mediterranean mood is seeing blue stripes, a lot of linen and colourful dresses ready to be worn at the beach parties, at the terraces or on a boat. Flow along with the Mediterranean vibes in one of the most luxurious part of the world: French Riviera!