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Finnish Shoe Brand FINSK Expands with E-Commerce

fashion & styletrends

2 September 2013
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Tictail, the Swedish e-commerce platform has recently launched in the UK and one of its UK-based users, the shoe brand FINSK.

Tictail is a Swedish e-commerce platform that is free and easy to use, allowing retailers to create their own virtual shop. Having reached critical mass in its first year with over 20,000 users worldwide, Tictail  officially launched earlier last month. FINSK was one of the first brands and users to set up their own e-store in the UK, pioneering the way for other fashion entrepreneurs and aspiring designers. 

Julia Lundsten founded her shoe brand, FINSK, in 2004. Having studied at London's Royal College of Art, she won the prestigious Manolo Blahnik Award two years running, as well as the Finnish Young Designer of the Year Award. Blahnik has even described Julia's creations as ‘exquisite, divine, and perfect'.  Using natural and luxurious materials, all of FINSK's shoes are handmade in South America. Lundsten has made sure that her creations are produced ethically with all leathers that are used being from bi-products of other industries. The brand has become a staple on runways for New York Fashion Week and London Fashion Week as well as having previously collaborated with fashion houses Ports 1961 and Basso & Brooke.

Prior to Tictail, FINSK was only available to purchase from select boutiques across the UK and Northern Europe. The company searched for quite some time to find the right e-commerce platform that would allow them to express their brand and build customer relations. Tictail has allowed FINSK to experiment and try new creative things in their own time to find what works best for them. FINSK now uses Tictail for all e-commerce for both FINSK shoe lines including its recently  launched line, Skin by FINSK. 

The majority of the company's sales are from international clients including Australia. Tictail has allowed FINSK to widen its target market and reach a number of new fashionista's all while maintaining the brand's integrity and identity.