FiFi Fragrance Awards 2012

Last night were celebrated FIFI FRAGRANCE AWARDS 2012, supreme homage to art, passion and to the personalities of the fragrance world; Jane Lynch, actress already honoured by one Golden Delicious Globe and Emmy, led the ceremony of master's hand: «It is a huge honour to be there this evening. At the same time, when you think of a perfume sexy, delicate, full of flowers, you tell yourself right away« Jane Lynch of course "! ".

THE FIFI ® Awards represents for 40 years the "Oscars" of the industry of the perfume. This prestigious ceremony takes place in New York every year and pays tribute to the best laureates of the world of the perfume. That it is a big home, celebrities, a mark nests, all so hoped to leave again so with ultimate "Fragrance of the Year Award"; 800 guests were invited this week to attend the delivery of Awards, where 27 FIFI ® of crystal was also awarded.

FIFI ® on 2012 so received stalls of prestigious guests: Carol Alt, Sam champion, Tyson Chandler, Philippe Cousteau, Mariska Hargitay, Chaka Khan, Josh Groban, Michelle Monaghan, Kevin Navayne, Nicole Richie, Jessica Stam and Martha Stewart. The party ended on the note " Legacy of Excellency " allocated to Evelyn H. Lauder.

The big winning of this party:

Justin Bieber - On 2012 "Elizabeth Taylor Fragrance Celebrity of the Year"

With his perfume " Someday “, the young singer will have filled all requested criteria. In outright master of «social medium», Justin supports a strong connection with his public via Youtube, Facebook and Twitter. His fragrance was considered «passionate, sexy, modern and amusing». gift via a screen, Justin Bieber thanked of course all his fans who dedicate him an unfaltering fidelity.

Gabrielle "Coke " Chanel - On 2012 Foyer of Fame Recipient

Voted by the Board de la Fragrance Foundation, THE FIFI ® Foyer of Fame award, this title is devoted to a personality who brought her genius, her creativity and her devotion, not only to her own firm, but also to the industry of the perfume in its entirety.

The winning of FIFI 2012:

Fragrance of the Year

Luxury Women

Tom Ford Violet fair-haired woman - Tom Ford Beauty

Luxury Men

Gucci Guilty Pour man - P&G PRESTIGE

New niche

Women 

Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Men 

Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Broad Appeal Women

Heidi Klum Shine - Coty Inc.

Broad Appeal Men

curve appeal for men - Elizabeth Arden

Specialty Brand Women

Anthropology 1922 Lily Sanguine Eau de parfum - Inter Parfums USA

Direct To Consumer Men

As an Obviousness Green - Yves Rocher North America French national consumer council.

"Consumer' s Choice" Award 

Women

Victoria' s Secret Angel - Secret Victoria' s Beauty

Men

Bath and Body Works Signature Collection for Men Classic - Bath and Body Works

Best Packaging of the Year

Luxury Women

Prada Candy Eau de parfum Spray - PUIG USA

Luxury Men 

John Varvatos * USA - Elizabeth Arden

Broad Appeal

Women

Victoria' s Secret Angel - Victoria's Secret beauty

Men

Men
curve appeal for men - Elizabeth Arden

Media Campaign of the Year 
Women
Coco Mademoiselle - Chanel
Men
Gucci Guilty Pour Homme - P&G Prestige

Bath & Body Line of the Year
Acqua di Gioia - Giorgio Armani Beauty

Interior Scent Collection of the Year
34 boulevard Saint Germain - diptyque