Fashion Week 2015 : Chanel, the most popular brand on the web in France

On the occasion of the Paris Fashion Week from March 3 to 11, 2015, Outbrain, the leading content discovery platform, analyzed the popularity of 40 fashion brands in France. The resulted fact was that Chanel is the most present brand on the web.

The House of Chanel, followed by H & M in the ranking of the most popular brands

This is the prestigious fashion house Chanel topped the most popular brand from online media. The brand fashion show, which will be held March 10, is as much waited for its designs and also for the audience of stars who will attend.

Surprise of the ranking, the second most popular brand after Channel is H & M. The king of fast fashion attracts as it creates controversy. Nevertheless, H & M is the second most present brand in the media on the web.

On THE third place is Saint Laurent. If the films helped to popularize the history of the fashion house, collections created by Hedi Slimane, are eagerly awaited by the media.

The brands of ready-to-wear are not left behind.

If the big fashion houses and jewelery appear in this ranking, brands like H & M, Nike and Adidas are talked about. The ready-to-wear brands and second to none in terms of reputation to the most prestigious fashion houses ...

Ranking of the most popular brands on the Internet in France:

1. Chanel

2. H & M

3. Saint Laurent

4. Nike

5. Gucci

6. Versace

7. Adidas

8. Calvin Klein

9. Armani

10. Cartier

Methodology - All the pages of the network Outbrain, including brand names in their titles were discussed (among the 40 most popular brands). The interest of Internet users has been calculated on the basis of each page views per item on all articles published on each of them.