• Jaeger Le Coultre

  • Jaeger Le Coultre


  • Jaeger Le Coultre



Jaeger Le Coultre

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Fashion collection - Yearbook Five of Jaeger Le Coultre

fashion & styletrends

21 November 2011

Fashion collection 

Since 2007, the Factory Jaeger-LeCoultre publishes every year its Yearbook, a book of big format, richly illustrated, which draws inspiration from the Big Home of the Valley of Joux to open with vaster cultural and artistic skylines.

To every lord an honour, Jaeger-LeCoultre dedicates the fifth opus to Reverso. To celebrate on the 80 years of fabled reversible watch, this superb publication reveals someone of the most emblematic and the rarest models created since 1931. It idealizes its nicest mechanisms and reveals the history of Reverso engraved in monarchal or princely emblems. YEARBOOK FIVE also makes the nice part in one of the most fecund facets of Reverso: duality. Invented in origin to protect the watch during matchs of polo, the system of reversal of the case straightaway exceeded the function of protection. The reverse side of the watch was interpreted of one thousand ways: personalization, sublimation of the mechanism, second spindle per hour, sertissage, etc. From this game of recto and reverse side, YEARBOOK FIVE opens original points of view on the world and his protagonists.

Under the look of the Italian artist transformist Arthuro Brachetti, under the feather of the Russian journalist Eduard Dorozhkin, the French Joëlle Busca historian of art or of photographer American Mary Ellen Mark, this book of art dives beyond appearance. Wings of Bolshoï in the Icelandic volcanoes, by way of the Argentina or Africa, it tries hard to make fall masks. But behind every mask, are not there other masks? Triumphant as Reverso, this publication likes itself overturning, being surprising, enticing, making light of the visible as the foreseeable.

Worthy of adorning the library of the amateurs of pounds of art and watchmaking, inevitable edition for all enthusiasts of Jaeger-LeCoultre, YEARBOOK FIVE scoops out its inspiration from the reversibility of Reverso. But the charm which frees from it resides, as for him, irreversible.

For this fifth edition of Yearbook, 

Jaeger-LeCoultre has honour to introduce photographs of Astrid Muñoz

« I had to work on the topic of duality. I chose to accomplish a series of portraits of "Gauchos", young and old. The wrinkles of a face tell so much stories! They make you wonder about the life which this person could have. 

These last four years, I took numerous photographs in Argentina. I am fascinated by country life and traditions of "Gauchos": their art, the clothes, their panoplies, their usages, up to their language. I go through the Argentina in search of traces of their past, dedicated to disappear to the advantage of computers, to supermarkets, to antennae satellites, of conventional houses, of cars and of city life.


The old man is called Tito Lezano, it is the bellhop most known by the history of the Argentinian polo. It died very, in August newly. He worked during more than 50 years and notably made all opens of Palermo and the Cup of America. It is originally of Pampa.


The harbour of the traditional costume of "Gauchos" is of bet during the « Festival of the tradicion », which takes place every year in November to San Antonio de Areco. It is four years since I attend it.

Over there, whole families come on horseback from four corners of the Argentina and arrive in city in traditional morning coat. Hundreds of families stay for weekend; they dance all night, eat "Asados" and rise from the dead " the ancient time " and ancestral traditions.


Grown-up "Gaucho" in action accomplishing "Jineteada", rodeo on horseback. The photograph was taken in a genuine corral (enclosure). Tirelessly, the horseman falls and goes back up on his horse to sit astride it again. It lasts the hours, to have a good time and to narrow links with their acolytes. 


Photographs at the sunset: at the end of the day, in "Campo", the men make body to gather the herd. »