Related articles

The History of the Feminine Lingerie
The History of the Feminine Lingerie

The Lingerie is a piece of style ...

read more
SS 2021 Maison Celestino Fashion Collection
SS 2021 Maison Celestino Fashion Collection

The setting for the fashion presentation of ...

read more

Fashion collection - David Beckham bodywear with H & M

fashion & stylenews

31 August 2011

Fashion collection

A new collaboration of H & M with great fashion and showbiz icon comes along beginning with the next year. This time, an international icon as David Beckham will team up with H & M for the new Bodywear line for men.

Long-term alliance between David Beckham and  H & M:

The alliance between David Beckham and H & M is a long term duration contract and will give David a great the possibility of producing and sell exclusively his bodyline underwear in about 1800 H & M stores and 40 countries around the world.

The new collection to be launched on Valentine’s Day 2012:

The launch of the long awaited underwear line is said to occur at the beginning of February 2012 along with Valentine’s Day.

David Beckham, a true icon of sport and style:

“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.

David Bechkam entered fashion labels from 2011:

David Beckham is a great representative figure all around the world with great impact on people. He is a well-known football player but also a fashion icon. In 2011, David Beckham along with Simon Fuller launched a new brand that includes bodywear products.

“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, said Simon Fuller, David Beckham’s long time business partner. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.’