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Virgil Abloh and Nike unveil a special outfit to honor Serena Williams

17 September

With a 24-year career, Serena Williams has emerged as a champion in many roles - a mother, a woman, an athlete and an icon that breaks down barriers and codes. Williams' strong multifaceted personality inspired designer Virgil Abloh to design this exclusive, clever blend of a cloak / jacket in conjunction with Nike to celebrate the athlete.  3 things to know about Virgil Abloh's design for Serena Williams: § The key words "Mother, Champion, Queen and Goddess" are printed proudly in French on the whole outfit. § The material of the outfit was developed specifically for Serena by Nike with a density effect, nicknamed "Ever".(In echo, his green suit for Melbourne was made in a specific fabric by Nike, nicknamed "Greatest.")A matching print skirt completes the outfit. "I like when fashion becomes a way to share a powerful message." With Nike and Virgil we have created a new story for the next generation of athletes, "says Serena Williams. In addition to the jacket-cape, Virgil Abloh and Nike have created a limited edition t-shirt and cap.These pieces will be released on May 24 in Europe and North America, and will be sold at the Nike Champs-Elysées and P75 in Paris. 

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90s shoes make a comeback

90s shoes make a comeback

25 April 2017

90s have, definitely, their top place at the moment in fashion. After the denim jeans, skirts and overalls, the chockers, now the 90s shoes are back. This time, Steve Madden has prepared the revival. The Slinky sandal The shoe made sensation back in ...

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BOSS Men Automn/Winter 2017, Return to sources

BOSS Men Automn/Winter 2017, Return to sources

8 February 2017

On the occasion of the New York Fashion Week, HUGO BOSS unveiled on 31 January 2017, its BOSS collection inspired by two major themes: the Travel and the nautical world. The spirit tailoring remains at the heart of this new collection with ...

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Lady Gaga, the muse for the new Tiffany & Co. campaign

Lady Gaga, the muse for the new Tiffany & Co. campaign

31 January 2017

Lady Gaga, muse of the new campaign Tiffany & Co., which will be previewed during the Super Bowl LI A campaign to announce the launch of a new Spring collection  Tiffany & Co. announced today that Lady Gaga is the muse of the ...

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Hugo SS17 campaign, The Millennials

Hugo SS17 campaign, The Millennials

26 January 2017

A wind of freshness blows on HUGO for its new advertising Spring / Summer 2017 campaign exploring the hyper connected universe of 15-34 years. Photographed in the arid desert of California, the HUGO campaign enters a new digital dimension and settles ...

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The Collaboration Uniqlo, Olympia Le-Tan and The Walt Disney

The Collaboration Uniqlo, Olympia Le-Tan and The Walt Disney

20 January 2017

The Minnie Mouse Loves Dots collection is based on Minnie's famous blue dress with white polka dots, enhanced by a touch of fantasy in the universe of Olympia Le-Tan. The original handmade embroideries of Olympia Le-Tan, and the very personal universe ...

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Vivienne Westwood show at London Fashion Week

Vivienne Westwood show at London Fashion Week

10 January 2017

The last show of the four days of London Fashion Week ended with Vivienne Westwood show. A collection of mixes! Although, as much as we like Vivienne Westwood (especially when fighting global powers that suffocate the world), we can't say we ...

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Streetwear inspiration worn by Antoine Griezmann

Streetwear inspiration worn by Antoine Griezmann

6 December 2016

UMA unveiled today a new evoAPPAREL collection inspired by the world of sport and worn by Antoine Griezmann. It is available exclusively in a selection of Footlocker stores in Europe. The PUMA evoAPPAREL collection combines contemporary materials with innovative technologies. The evo FZ ...

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Top Celebrities on Instagram in 2016

Top Celebrities on Instagram in 2016

2 December 2016

This year, celebrities from around the world have seized Instagram to connect with their fans. Selena Gomez is the most followed star on Instagram worldwide, with an incredible number of subscribers. Many celebrities also joined the community this year, including Pope Francis, ...

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