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Virgil Abloh and Nike unveil a special outfit to honor Serena Williams

17 September 2019

With a 24-year career, Serena Williams has emerged as a champion in many roles - a mother, a woman, an athlete and an icon that breaks down barriers and codes. Williams' strong multifaceted personality inspired designer Virgil Abloh to design this exclusive, clever blend of a cloak / jacket in conjunction with Nike to celebrate the athlete.  3 things to know about Virgil Abloh's design for Serena Williams: § The key words "Mother, Champion, Queen and Goddess" are printed proudly in French on the whole outfit. § The material of the outfit was developed specifically for Serena by Nike with a density effect, nicknamed "Ever".(In echo, his green suit for Melbourne was made in a specific fabric by Nike, nicknamed "Greatest.")A matching print skirt completes the outfit. "I like when fashion becomes a way to share a powerful message." With Nike and Virgil we have created a new story for the next generation of athletes, "says Serena Williams. In addition to the jacket-cape, Virgil Abloh and Nike have created a limited edition t-shirt and cap.These pieces will be released on May 24 in Europe and North America, and will be sold at the Nike Champs-Elysées and P75 in Paris. 

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Performance Pop for the adidas StellaSport collection

Performance Pop for the adidas StellaSport collection

7 January 2015

adidas StellaSport is a brand new adidas sports range aimed at a younger audience, under the creative direction of Stella McCartney. Launching in January 2015 the range combines sport and style with bold branding, explosive colours and fresh prints; redefining sportswear with ...

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Lanvin Pre Fall 2015, no story, just daywear everyday

Lanvin Pre Fall 2015, no story, just daywear everyday

5 January 2015

Lanvin prepared for the Pre Fall 2015 collection another tone and set of trends. The fashion designer Alber Elbaz wanted to come with more than cocktail dresses as as the critics say about his collections. So, he gave a lot of ...

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 A new boutique Chanel at Courchevel

A new boutique Chanel at Courchevel

29 December 2014

Courchevel is one of the most coveted French ski resorts and very much loved the rich elite. Like every winter, big brands gather into pop boutiques to show their collection for the tourists. For the sixth time, Chanel opens its pop-up ...

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Christmas Stockings by Fashion Designers

Christmas Stockings by Fashion Designers

23 December 2014

As Christmas is knocking at our doors, designers sketched some of Christmas stockings to give a little creativity to all this magic time of the years. The sketches are very inventive and filled with colors, gifts and good energy. "A jewel-like robot and ...

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Google publishes the results for the Year in Search

Google publishes the results for the Year in Search

16 December 2014

Google's 14th Annual "Year in Search" came with the annual results in letting us know what is trending on the browser search when it comes to fashion. The top question of the year 2014 is "How to wear a scarf". This was ...

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Fendi reveals its Christmas Tree in Rome

Fendi reveals its Christmas Tree in Rome

15 December 2014

As Christmas is coming with big steps and we are all searching for the right ambiance and the right Christmas tree, Fendi made its sparkling Holidays way to Rome just like last year. At the Hotel de Russie in Rome, Fendi ...

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Dior Pre Fall 2015, futurism and daywear with the Esprit Dior

Dior Pre Fall 2015, futurism and daywear with the Esprit Dior

12 December 2014

Tokyo's Sumo Stadium was the place to show the new collection Dior Pre Fall 2015. And it is not because it has a Japanese influence, no, but because Raf Simons wanted something big, something futuristic and because the Japanese market is ...

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Michael Kors Pre Fall 2014

Michael Kors Pre Fall 2014

11 December 2014

Michael Kors is the perfect street fashion designer in a stylish and classy way. It is the perfect mix of girly outfits with feminine touch in a citadine high fashion way. The Pre Fall 2015 collection is a lot about the Michael ...

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