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The Strength of A Costume at Milan Fashion Week

BOSS UNVEILS ITS FALL/WINTER 2022 COLLECTION DURING ITS SHOW IN MILAN BOSS continues to deepen the concept of "Be Your Own BOSS" with an Autumn/Winter 2022 collection that deconstructs the idea of ​​power dressing by referring to BOSS's link with sport.Unveiled at a celebrity event at the Velodromo Vigorelli in Milan on the evening of September 22, the collection takes iconic pieces from the archive as its starting point and reinvents them to redefine what it means to be your own BOSS.The new collection was unveiled in front of an audience of over 1,000 guests. The parade was followed by an after party with a DJ set by Honey Dijon and Orazio Rispo. Inspiration from the motorcycle world Inspired by the world of motorcycling, the place was characterized by large metallic spheres, lit by graphic light beams and lasers. Bikers dressed in black BOSS outfits performed a gravity-defying Derformance indoors as the backdrop to the fashion show. The event is one of the brand's social media highlights. To match the desire to buy looks in the moment, BOSS has chosen the very successful "See now, buy now" approach already proposed during the BOSS x Russell Athletic and Spring-Summer 2022 shows in Dubai in beginning