Discovering Sardinia in Monaco

On September 27, 2023 at the Hôtel Méridien in Monaco, during the Monaco Yacht Show, we had the chance to discover Sardinia through cuisine and a charming presentation.

The campaign to promote 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐳𝐢𝐨𝐧𝐞 𝐒𝐚𝐫𝐝𝐞𝐠𝐧𝐚 and internationalization of the identity production chains of the magical island continues unabated, with the regional marketing action promoted by 𝐀𝐬𝐬𝐞𝐬𝐬𝐨𝐫𝐚𝐭𝐨 𝐝𝐞𝐥 𝐓𝐮𝐫𝐢𝐬𝐦𝐨, 𝐀𝐫𝐭𝐢𝐠𝐢𝐚𝐧𝐚 𝐭𝐨 𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐨 𝐑𝐀𝐒 𝐞 𝐂𝐈𝐏𝐍𝐄𝐒 - 𝐃𝐢𝐯. 𝐀𝐠𝐫𝐢𝐟𝐨𝐨𝐝 𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐫𝐫𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐞. After numerous summer stops in the main tourist towns of Sardinia, and participation in Milan Fashion Week 2023, 𝐥𝐚 𝐒𝐚𝐫𝐝𝐞𝐠𝐧𝐚𝐬e present in the Principality of Monaco as part of the 32nd edition of the prestigious trade fair "𝐌𝐨𝐧𝐚𝐜 𝐨 𝐘𝐚𝐜𝐡𝐭 𝐒𝐡𝐨𝐰 𝟐𝟎𝟐𝟑", for addressing the 'nautical' universe, with particular attention to the shipowners and captains of Maxi Yachts in transit in the Mediterranean, offering 'experiential' content from Sardinia, rich in the exclusivity of authentic products from exceptions and territory.

In Monaco, the event was able to further promote a route which included thematic-experimental visits relating to local consumption, but also direct the distribution of local products chosen for their qualities towards a target and a clientele capable of conveying the SARDINIA brand worldwide.
The Insula Yachting and experience event took place with the support of Nautica Assistance and the support of Emilia Granata, responsible for institutional reports, and with the participation of the main players in the nautical sector, notably the maxi yacht target and numerous local media .We learned about the life of the locals, the centenarians, the places to visit, its heavenly landscape, its cuisine and habits. Moving from its beaches to the mountains and rural and urban life, Sardinia still maintains its scent of yesteryear with an allure that delights travelers.