Designer fashion trends - Bershka campaign AW 2012 / 2013

fashion & styletrends

23 August 2012

Designer fashion trends 

Paris, on a cold winter afternoon in a small Luxury hotel of the 19th century. Six teenagers full of dreams with the desire to eat the world. Behind the camera The Cobra Snake, holiday has just begun. 3,2,1. Action!

The objective of the camera reflects the trends that Bershka has prepared for the season Autumn/winter 2012-2013. On measure clothes, combination of cloths and of jeans emphasised with handsets of the winter as garnets in green and brown tones. This picture of the countryside reflects anxious mind and «the will to eat the world» of the youngest. Thanks to six models, The Cobra Snake transmitted latent not conformity and the revolutionary feeling of the today's society.

The Cobra Snake is one of the photographers most known in the world of the American night. His trademark: instantaneous of celebrities life as an eternal big holiday. In spite of his youth, his job represented in publications of big reputation such as "The Angeles Times", " The NewYork Times ", «Nylon Magazine» or even "The LA Weekly". In the same title, many celebrities as Karl Lagerfeld respect his job.

Women's collection:

Bershka starts this autumn season with a new inspiration. Navajo of last season gives up its place to the petrol of the Tribal Beat where the actors will be in extremist trousers slim and cigarette which will put style forward androgène as one of the key of the season. 

Inspired clothes Rockabilly gives an new imitating styles of an earlier period and masculine sewing. A various mixture of subjects with details are added as metallic keys, embroidery and type of leaves weaved for a matt-shine shine. 

The girl Bershka is going to win a new territory; clothes of military inspiration. The look is made up of renovated anoraks which blends quality subjects, tricots " Oversize " in jacquard and in denim doubled by sheep.

The night collection firmly got up by its asymmetrical cuts, its low cuts in the back and its cuts portray Tulip of skirts pencil. This line introduces an elegant face thanks to its transparent cloths, its coloured cloths and its brocade which lets appear the skin.


Men's collection:

The Bershka men's collection this winter comes to load BASIC with the revision of clothes and with a young British gentleman touch.

Return of the worker in complete look, being indigo colour without the tone washed which will be cast in trousers, in pullover in flannel and in external clothes.

The new dandy collection brings elegant and made to order clothes. The British young man appears through the woollen typical jackets and the sweaters with new volumes and the jackets to the classical cuts.

The night becomes more dark with black and grey tones for a more clever and more special collection. Leather jackets, denim watered down with a a greased effect, cardigans oversize and T-shirts worn with tinctures, are clothes Stars for the most trendy looks of season.

Accessories are the key of fancy of the collection with a broad fan of handkerchiefs and of scarves in the fine and thick gauges with some wool and some failed cotton.

One of the strong points of the collection are the backpacks imitating the styles of an earlier period composed of a wool and leather mixture.

Shoes finalise the look with a nice variety of models and materials. You will find in the collection the very detailed boots dressed with true leather styles, «eva soles».



Manager of photography: Mark Hunter (The Cobra Snake)

Helper: Felisha Tolentino

Technical aid: Philip Groebler

Producer of the fashion Dogma: Elvira Pla

Producer of Paris: Alexandra you Gentile

Fashion designer: Stylist Angela Esteban

Helper: Emma Dupied

Make-up artist: Maria Jiménez

Helper: Charlene Coquard

Hairdresser: Olivier de Vriendt

Assisting making-up and hairstyle: Shuko Sumida



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