Denim & Supply Ralph Lauren Partners With Avicii for creating a more fashionable video like Wake me Up. The Sweden music group and Denim & Supply Ralph Lauren coproduced the hit song which launches today on Vevo.
The video is directed by Mark Seliger featuring the same cast as that from the Denim & Supply autumn campaign.
"Avicii's music, combined with Mark Seliger's legendary experience shooting fashion and music icons, has allowed us to showcase the brand to our customers in an entirely new way," said David Lauren, Ralph Lauren's executive vice president of marketing and advertising.
Watch the video here:
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