ROME, ITALY - SEPTEMBER 07 Silvia Pedetti (L) is chosen by David Gandy (R) to join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September
David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M. BenettGetty Images
David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M. Benett Getty Images
ROME, ITALY - SEPTEMBER 07 David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M Benett, Getty Images)
ROME, ITALY - SEPTEMBER 07 David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M Benett, Getty Images)
ROME, ITALY - SEPTEMBER 07 Silvia Pedetti and David Gandy join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy (Photo by Dave M Benett, Getty Images)
ROME, ITALY SEPTEMBER 07 Silvia Pedetti is chosen by David Gandy (R) to join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September
Dancers join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Dave M. Benett Getty Images )
David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Dave M. BenettGetty Images for Getty Images)
MARTINI - LUCK IS AN ATTITUDE The World's Most Playful Hour In Piazza Mignanelli
Adrian Sina joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
A guest joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
ROME, ITALY -SEPTEMBER 07 David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M. BenettGetty Images for Getty Images)

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ROME, ITALY - SEPTEMBER 07 Silvia Pedetti (L) is chosen by David Gandy (R) to join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September

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David Gandy pour

style de vie & … › evénements

16 Septembre 2011

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Le super modèle David Gandy rejoint le Martini pour la campagne pub “Chance c'est dans l'attitude” sur les Pas Espagnols à Rome. Le lancement est fait dans le vrai style italien. David Gandy avec le duo de DISC-JOCKEY global crée l'heure de Martini la plus enjouée dans le monde. L'expérience inclut un jeu de 2manydjs et un coup dramatique avec 100 femmes de Martini.

Chance c'est dans l'attitude :

Chance c'est dans l'attitude est la nouvelle Campagne de Martini qui vise la nouvelle génération qui s'identifie à la marque. Il s'agit d'apprécier votre vie et le vivre pleinement, en saisissant l'occasion et en osant être enjoué.

Concours sur Facebook :

David Gandy lancera sur Facebook une recherche de talent à travers seize pays appelés la Fonte d'Embrasseur. Il s'agit d'embrasser dix femmes, en gagnant €150000 ou en devenant l'acteur principal dans la nouvelle TV Ad.